As you can understand, video testimonials have a huge part in a consumers buying decision. Your current customers praise can help you spread the word to your potential customers. Your company can praise itself but we all know authentic spoken words of a customer who has used your services or products can make a dramatic difference. If you are not using video testimonials of your current customers, then you are missing out.
How much are you missing out?
Below are a few statistics relating to video testimonials
- People are 63% more likely to purchase a product from a site if it has product ratings and reviews (People Claim)
- 79% of online shoppers tend to trust online reviews as much as recommendations from friends and family (BrightLocal)
- Customer reviews create a 74% increase in product conversion (People Claim)
- 77% of people take the time to read product/service reviews before they make an online purchase (Juniper Research)
- Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89% (WebDAM)
- 90% of consumers admit their buying decisions are influenced by online reviews (Marketing Land)
Below are a few companies we have done video testimonials for. Any questions about this process, please do not hesitate to contact us.
Why Video Testimonials?
If someone is on your website, then they are searching for an answer to fill their want or need. It is one thing for a visitor to find your website from the search engine results, a whole nother hurdle for a visitor to click on your website from the list of options. So now they are on your website. How is your website going to convince visitors that your website will meet their want or need? And how will the website convince visitors your company is the best company to choose? It is one thing to toot your own horn, however it is a whole nother level when people that have used your products or services give authentic testimonials about their experiences.
The process for video testimonials?
First, we will have a discussion about your business. We will then ask you to come up with a few dates. Next, we will clear the dates with the team to make sure we have a videographer available.
Rebecca, our CEO, comes to each gathering of video testimonials along with one or more videographers. One we have a few dates we are all available, you will then reach out to your currnet customers to see who would be willing and available to give a video testimonial. Some of our clients have chosen to hold a gathering with some snacks and drinks as a thank you for giving a video testimonial.
Once a date is set, we will come set up a few minutes before people start ariving. You will not have to worry about a thing. Rebecca will ask the questions and the person giving the testimonial can take as much time or make as many mistakes as he or she desires. Since there is an editing process, we can take out mistakes and blend a video testimonial together that is both engaging and informative.
We can gather a few videos in the time we are there. Of course there will be video testimonials. Each testimonial will be under 1 minute. These can be on the website, across social media and even on your YouTube Channel. We will also make a video with the best parts of the testimonials. There can also be a welcoming video made while we are there, combining the video testimonials, with video of the location and video of the owner and its employees. We have found combination or your words along with testimonials and viewing the business, is very effective and opens the door to the unknown. A chance to meet you at your place of businesses, without ever having to pick up the phone.