Premium strategy for Etihad Airways

Last week, Etihad Airways opened a new premium lounge at Los Angeles International Airport.  For Etihad, this is part of a new strategy aimed at courting high-end business and first class clientele. One of the key elements of the strategy is the airport lounge. The new LAX lounge joins Etihad’s existing Washington and New York lounges. Introduced just 8 months ago, the Etihad lounge at New York's JFK International Airport is a major piece of the company's arsenal of luxury offerings to a large New York market. The lounge is a complement to the Etihad's recently launched Airbus A380 service. Take a look at JFK’s luxury lounge. 

 Located in JFK’s Terminal 4

Located in JFK’s Terminal 4

 A replica of the Airbus A380

A replica of the Airbus A380

 Full Service Bar

Full Service Bar

 Variety of dishes available

Variety of dishes available

 Night views

Night views