1. Drive traffic to your website
After you write your blog, you can post it on social media and drive traffic to your website.
2. Improve your SEO
Search engines consider an update in a website as more relative information, increasing SEO. Hint: An update in a website, is also a new blog.
3. Give your company a voice.
There are many dentists, doctors, marketers, lawyers etc. What makes you different Use your blog to explain how you are different.
4. Share your expertise
You could get very specific with your expertise, but it is important to remember to keep it interesting and understandable.
5. Tell your brand's story
People are more likely to believe in your brand if they know the story behind it.
6. 60% of businesses who blog acquire more customers- HubSpot
These reasons why businesses who write blogs acquire more customers could be a mixture of all these reasons, so I think it would be fair to give it a try. If you have questions on what to write, please feel free to contact DVK PR and we can give you some pointers to start on.
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